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Keywords: Extended reality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 1–19.
Published: 15 July 2024
.... Originality/value This study further extends the conceptualization of AR perceived value by combining rational components derived from TAM and VAM, thus leading to a sturdy and theoretically grounded framework. In addition, this study contributes to the literature on extended reality, namely AR shopping...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2259–2280.
Published: 04 March 2024
... can be contacted at: ooikengboon@gmail.com 22 09 2023 30 11 2023 13 01 2024 13 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Metaverse Virtual store Extended reality Impulsive buying Consumer behavior...
Journal Articles
Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming Tan
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2932–2946.
Published: 02 June 2023
... Metaverse Marketing Logistics Supply chain management Virtual reality Extended reality Augmented reality 3D virtual world Mixed reality Web 3.0 Digital world Avatars As the digital landscape evolves, the metaverse emerges as the game-changing frontier for businesses worldwide. Ball (2022...
