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Keywords: FIMIX-PLS
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 480–498.
Published: 25 February 2019
... least squares (FIMIX–PLS) segmentation technique to identify subgroups within the selected studied population. This approach is expected to shed more light on the cognitive process that makes the differences among green consumers more foreseeable, thus helping firms avoid the potentially harmful effects...
