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Keywords: FIMIX-PLS
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Journal Articles
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 480–498.
Published: 25 February 2019
.... Previously unobserved heterogeneity is revealed and green consumption tendency segments are identified. 01 12 2017 20 09 2018 24 10 2018 03 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Heterogeneity FIMIX-PLS Dual...
