... and opportunities of DPPs in Italy’s fashion industry, emphasizing the necessity of third-party certifications, consumer education and behavioral shifts to enhance the “Made in Italy” value. It highlights that blockchain alone does not guarantee transparency without these complementary measures. Eleonora Acciai...

...Yue Wang; Sojin Jung Purpose An increasing number of fashion firms face criticism for “greenwashing” due to the industry’s longstanding negative environmental and social impacts. This experimental study, in the fashion industry context, evaluated consumers’ perceptions of hypocrisy, demonstrated...

...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...

...Junyue Mao; Xiaohong Xu; Jinghe Han; Eunju Ko Purpose This study aims to examine the effect of digital fashion marketing on consumer purchase intentions. Rooted in the stimulus–organism–response framework, it explores how digital marketing strategies in the fashion industry influence consumer...