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Keywords: FinTech
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Journal Articles
AI technology, FinTech services and Technostress effects on consumer financial decision-making: a smart PLS and experimental evidence approach
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 31 March 2026
...Kaiwei Jia; Shahzad Sadiq Purpose This study examines the impact of AI-driven personalization and FinTech accessibility on consumer financial decision-making, while exploring how technostress factors, complexity, overload and insecurity affect decision quality and the overall user experience...
Journal Articles
The role of transactive memory system of inter-organizational collaboration in innovation and performance
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1355–1373.
Published: 21 December 2023
...) as distinct variables, each with unique contributions toward innovation. Design/methodology/approach This study used a survey to collect data. Out of the 140 Fintech firms registered with OJK in Indonesia in 2021, 101 firms responded to the invitation to participate in the survey. Structural equation...
Journal Articles
Robo-advisor based on unified theory of acceptance and use of technology
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
...Hui-Chung Yeh; Min-Chun Yu; Chih-Hsing Liu; Chia-I Huang Purpose Following the advancement of financial technology (FinTech) in modern society to assist investment decisions, robo-advisers had become widely used in mean-variance analyses to allow investors to formulate efficiently diversified...
