Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Flow experience
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Color congruence on Instagram: the role of flow and aesthetic experience
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2448–2463.
Published: 22 March 2024
... and beliefs concerning brand posts in online environments, forming the basis for this study. Yu-Ping Chiu is the corresponding author and can be contacted at: ice740201@ntnu.edu.tw 13 11 2023 23 01 2024 20 02 2024 21 02 2024 Instagram Color congruence Flow experience...
Journal Articles
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2645–2665.
Published: 12 June 2023
...Yeonseo Park; Eunju Ko; Boram Do Purpose This paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase intention of digital fashion products through users' flow experience...
Journal Articles
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 110–131.
Published: 25 March 2021
... in beauty industry. And this study also wants to identify the different effects of the relationship among flow experience (concentration, playfulness and exploratory behavior), decision comfort and purchase intention moderated by different levels of consumer characteristics (individualism and fashion...
Journal Articles
A structural approach to examine the quality attributes of e‐shopping malls using the Kano model
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 305–327.
Published: 30 March 2012
...‐shopping malls, whereas Study 2 analyzes the relationship among e‐shopping malls' characteristics, customer satisfaction, flow experience, and trust. Findings According to the results of Study 1, communication quality and marketing activity reflected one‐dimensional quality attributes. In addition...
