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Keywords: Free trial
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 08 October 2026
..., consumer herding behavior and review manipulation may mislead subsequent consumers, thereby affecting the retailer’s pricing decisions and profitability. This paper aims to analyze the adverse effects of review inaccuracy and examine whether free trial can mitigate these effects. Design/methodology...
Includes: Supplementary data
