.... Supply chain management Selling mode Big-data-driven value-added information service Game theory National Social Science Fund of China 24FGLB007 http://dx.doi.org/10.13039/501100012456 Funding: This work is supported by the National Social Science Fund of China (24FGLB007...

... © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Livestreaming Dual-channel supply chain Disappointment aversion Game theory National Natural Science Foundation of China 72210107002 http://dx.doi.org/10.13039...

... reduce the return volume? 15 08 2025 13 10 2025 05 11 2025 13 11 2025 13 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Price guarantee E-Commerce platform promotion Consumer returns Game theory...

... develops a model that examines the retailer's equilibrium decisions considering the decision-making process of consumers. Design/methodology/approach This paper uses game theory to model the interaction of a retailer and consumers in the context of advance selling. Findings The authors first find...

... of buying, which can also be taken as the time and effort a customer spends in trusting firms that are unknown to them. Only when V ≥ p d + h , will the purchase occur. Social relationship Referral reward program Social marketing Game theory the National Social Science Fund...

...-and-trade mechanism Third-party ESCO Blockchain technology Game theory Beijing Municipal Education Commission, China SM202310011002 http://dx.doi.org/10.13039/501100003213 Funding: This research was supported by the Beijing Municipal Education Commission Program (grant...

... 03 2025 10 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Closed loop supply chain Carbon cap and trade Game theory Competition intensity Worldwide attention has been drawn to a series of environmental problems brought...

... stakeholders exist in the supply chain, and the outcomes of their decisions hinge on their actions and the actions of other stakeholders. Game theory offers a potent instrument for analyzing this intricate interaction. Meanwhile, backward induction is an important method for solving game theoretical models...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Customer retention Customer acquisition CRM resource allocation Game theory With the advent of information technology that can collect and analyze data about customer purchase behaviors...