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Keywords: General platform capability
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 12 January 2026
...Habin Kim; Ho Jung Choo; Woo Bin Kim Purpose Vertical e-commerce platforms generate mutual value for sellers and platforms. Grounded in the concept of seller–platform co-evolution, this study aims to explore how sellers' perceptions of general platform capability and fashion-specific leadership...
Includes: Supplementary data
