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Keywords: Generative AI
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Journal Articles
How generative AI drives green purchase behavior: a dual-method study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–31.
Published: 21 May 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Generative AI Green purchase behavior Environmental information Technology adoption Sustainability The escalating concern over environmental sustainability has become a crucial global issue due to the evident negative...
Journal Articles
Future research directions of generative AI in marketing and logistics
Available to PurchaseEugene Cheng-Xi Aw, Ali Anjomshoae, Constantin Blome, Tat-Huei Cham, Hing Kai Chan, Jacqueline Eastman, Arpan Kumar Kar, Chung-Wha (Chloe) Ki, Lai-Ying Leong, Subhadeep Mandal, Anubhav Mishra, Keng-Boon Ooi, Ramakrishnan Raman, Nripendra P. Rana, Garry Wei-Han Tan
Asia Pacific Journal of Marketing and Logistics 1–15.
Published: 02 December 2025
...Eugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan Purpose Generative AI has...
