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Journal Articles

How generative AI drives green purchase behavior: a dual-method study

Behzad Foroughi, Jun Wen, Mostafa Al-Emran, Mohammed A. Al-Sharafi
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–31.
https://doi.org/10.1108/APJML-11-2025-2386
Published: 21 May 2026
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Journal Articles

Guest editorial: Healthy aging and tourism as a way of promoting global public health: a call for cross-disciplinary research

Jun Wen, Haifeng Hou, Fangli Hu, Ian Phau
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 1–6.
https://doi.org/10.1108/APJML-01-2026-998
Published: 20 January 2026
View article titled, Guest editorial: Healthy aging and tourism as a way of promoting global public health: a call for cross-disciplinary research
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Journal Articles

Integrating oncology, travel therapy and health economics: exploring synergistic approaches to enhance cancer care and well-being

Jun Wen, Jialu You, Wei Xiong, Metin Kozak, Fangli Hu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–14.
https://doi.org/10.1108/APJML-05-2025-0885
Published: 11 November 2025
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Journal Articles

Research methods for aging populations in tourism and hospitality: a systematic review and critical reflection

Fangli Hu, Jun Wen
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2793–2810.
https://doi.org/10.1108/APJML-11-2024-1668
Published: 04 March 2025
View article titled, Research methods for aging populations in tourism and hospitality: a systematic review and critical reflection
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Journal Articles

Tourists' perceptions of and reactions to child sex tourism: an exploratory qualitative investigation

Joshua Aston, Jun Wen, Shaohua Yang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1206–1223.
https://doi.org/10.1108/APJML-08-2021-0589
Published: 04 August 2022
View article titled, Tourists' perceptions of and reactions to child sex tourism: an exploratory qualitative investigation
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Journal Articles

Perceptions and desires of Chinese senior outbound tourists receiving travel support from adult children: a qualitative study

Qi Xiong, Yalan Zheng, Ruitong Gu, Jun Wen, Zhiyong Li
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 645–668.
https://doi.org/10.1108/APJML-12-2021-0894
Published: 09 May 2022
View article titled, Perceptions and desires of Chinese senior outbound tourists receiving travel support from adult children: a qualitative study
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Journal Articles

Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists

Jun Wen, Metin Kozak, Tianyu Ying
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 130–148.
https://doi.org/10.1108/APJML-06-2021-0411
Published: 19 January 2022
View article titled, Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists
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Journal Articles

Perceived constraints to sex tourism overseas: scale development and validation

Tianyu Ying, Jun Wen, Edmund Goh, Shaohua Yang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1503–1523.
https://doi.org/10.1108/APJML-09-2021-0640
Published: 21 October 2021
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Journal Articles

Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen, Edmund Goh
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1459–1481.
https://doi.org/10.1108/APJML-05-2021-0346
Published: 12 October 2021
View article titled, Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender
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Journal Articles

Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19

Jun Wen, Carol Chunfeng Wang, Edmund Goh, Zhaohui Su, Tianyu Ying
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 385–400.
https://doi.org/10.1108/APJML-10-2020-0732
Published: 01 June 2021
View article titled, Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19
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