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Journal Articles

Advancing self-congruity theory in senior tourism: a perspective on theoretical, methodological and contextual progress

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Shaohua Yang, Edmund Goh, Yedan Fan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 165–185.
https://doi.org/10.1108/APJML-08-2024-1152
Published: 25 April 2025
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Journal Articles

Tourists' perceptions of and reactions to child sex tourism: an exploratory qualitative investigation

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Joshua Aston, Jun Wen, Shaohua Yang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1206–1223.
https://doi.org/10.1108/APJML-08-2021-0589
Published: 04 August 2022
View article titled, Tourists' perceptions of and reactions to child sex tourism: an exploratory qualitative investigation
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Journal Articles

Perceived constraints to sex tourism overseas: scale development and validation

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Tianyu Ying, Jun Wen, Edmund Goh, Shaohua Yang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1503–1523.
https://doi.org/10.1108/APJML-09-2021-0640
Published: 21 October 2021
View article titled, Perceived constraints to sex tourism overseas: scale development and validation
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Journal Articles

Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

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Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen, Edmund Goh
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1459–1481.
https://doi.org/10.1108/APJML-05-2021-0346
Published: 12 October 2021
View article titled, Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender
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