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Keywords: Geographical labeling
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Journal Articles
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1158–1177.
Published: 21 September 2021
...Tung-Sheng Wang; Austin Rong-Da Liang; Chia-Chun Ko; Jie-Heng Lin Purpose The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as to analyze the moderating effects...
