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Keywords: Grandtravel
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 22 September 2026
...Jong-Hyeong Kim; Junyu Lu; Xiao Xiao Purpose This study identifies destination attributes shaping grandtravel experiences and develops a measurement scale for this intergenerational travel context. Design/methodology/approach A four-stage scale development procedure was employed. Destination...
Includes: Supplementary data
