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Keywords: Green consumption commitment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 480–498.
Published: 25 February 2019
... are a suitable target segment for green business. Consumers within the selected sample exhibit different green behavioral patterns. Originality/value This research provides valuable insights into the under-researched aspect of green consumption commitment based on an extended value–attitude–behavior model...
