... operational costs, it may impact consumers’ perception of the value of green products. Its influence on e-commerce supply chain (eSC) operation decisions warrants further investigation. Design/methodology/approach Considering the influences of sales models, this paper constructs decision-making models...

... This research conducted three studies. Study 1 explored the main effect of appearance aesthetics (appearance: plain vs classical vs expressive) on green products purchase intention through a one-factor between-subjects design. Study 2 verified the mediating role of perceived naturalness through two types...

... Perceived cost of green purchasing Price sensitivity Moral obligation Green self-identity Green products The rapid growth of the economy and the rapid development of industry increased consumption worldwide and then increased environmental degradation (Le et al., 2019 ; Akhtar et...

...Ying Sun; Shanyong Wang Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms...

... of the world, when it comes to purchase of green products. The concept of perceived risk has been studied widely in the field of consumer research, be it banking (Tan and Teo, 2000 ; Yousafzai et al., 2003 ; Littler and Melanthiou, 2006 ; Zhao et al., 2008 ; Aldas-Manzano et al...

... insights to practitioners as to the type of themes preferred for green advertising. © Emerald Group Publishing Limited 2005 Green products Green advertising Consumer decision‐making Consumer involvement Recycling Green advertising effects on attitude and choice of advertising themes...