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Keywords: Helping behaviour
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Journal Articles
Pin strategy: time to test our friendship!
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 3008–3023.
Published: 14 March 2025
... Publishing Limited Licensed re-use rights only Interpersonal intimacy relations (IIRs) Pin (Temu) Helping behaviour Social network marketing Pinduoduo, known as Temu in overseas markets, is a leading social e-commerce application in China that leverages WeChat for traffic redirection...
