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Journal Articles

Pin strategy: time to test our friendship!

Yi Yu, Yanju Zhou

Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 3008–3023.

https://doi.org/10.1108/APJML-08-2024-1157

Published: 14 March 2025

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Journal Articles

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. Lapuz

Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 791–813.

https://doi.org/10.1108/APJML-11-2022-0910

Published: 10 October 2023

View article titled, Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

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Journal Articles

Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention

Yanju Zhou, Cuilian Lu, Yi Yu

Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2122–2144.

https://doi.org/10.1108/APJML-03-2022-0231

Published: 04 January 2023

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