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Keywords: Highly globalized product
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Journal Articles
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 714–744.
Published: 15 November 2011
...Wooyang Kim; C. Anthony Di Benedetto; Richard A. Lancioni Purpose The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market...
