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Keywords: Humanitarian issue response
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Journal Articles
Humanitarian social-media messaging and consumer support for logistics services: evidence from China
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 29 May 2026
... was positively associated with humanitarian issue response, which in turn was positively associated with willingness to pay, word of mouth and electronic word of mouth for logistics services. In the pooled screened-sample model, all focal structural paths were positive and statistically significant...
Includes: Supplementary data
