... scarcity marketing messages on impulsive buying in the LSE context. Design/methodology/approach This study adopts scenario-based experimental methods and conducts two 2 quantity-based scarcity (supply-framed vs demand-framed)*2 time-based scarcity appeals (high vs low) between-subjects experiments...

...) approaches. Findings The findings underscore the significance of the virtual store environment and online trust in shaping impulsive buying behaviors within the metaverse retailing setting. Theoretically, this study elucidates the impact of virtual store atmosphere and trust on impulsive buying within...

... with an understanding of the main factors that affect users' live streaming and impulsive purchases to plan an effective live streaming platform and content. Originality/value “E-commerce live streaming” is regarded as the latest trend of e-commerce, and impulse buying is regarded as a key factor in the success...

...Yang Liu; Qi Li; Tudor Edu; Laszlo Jozsa; Iliuta Costel Negricea Purpose The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach...

...Debasis Pradhan; D. Israel; Amit Kumar Jena Purpose The purpose of this paper is to study the impact of materialism on credit card (CC) use and impulsive buying (IB) and compulsive buying (CB) behaviour. Furthermore, it assesses whether CC use and IB behaviour mediate the relationship between...