... organized by retailers in malls and theme events. There were differences in the nature of events used by malls in bigger and smaller cities across India. The nature of mall events varied according to regional, cultural and lifestyle factors across the country. Research limitations/implications Mall...

... responses collected from 909 online shoppers from India. Findings The paper empirically shows that there is a significant influence of attitude, convenience, customer service and subjective norm on the female consumer’s intention to buy online. Customer service acts as the most crucial factor...

...Hongjoo Woo Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics...

...’ satisfaction. Social capital Perceived benefits Personality traits Mobile instant messaging (MIM) applications Uses and gratifications (U&G) theory India Smartphone has become an essential and a useful gadget in everyone’s life. The extensive usage of smartphone worldwide has resulted...

... the one linking CC use to CB was not supported, requiring further investigation. Mediation relationships were identified, where CC use and IB act as mediators between materialism and CB. Research limitations/implications The paper captured responses from adult consumers of India. Hence, the findings...

... to successful strategic decision making in emerging markets. Thus, the purpose of this paper is to examine the usage of conventional strategic marketing practice, as it relates to developed markets, within groups of higher- and lower- performing manufacturers in the emerging market of India, comparing...

... as a medium of online shopping. Originality/value The study is first of its kind in India and integrates variables from different areas of technology adoption along with two new variables, i.e PRS and perceived benefits to understand mobile shopping behavior. Khushbu Madan can be contacted...

... experience which shows that Indian shoppers’ inclination towards hedonism is still in elementary stages and economic pursuit continues to be a dominant motivator for visiting a mall. Originality/value This paper attempts to provide a holistic overview of mall attractiveness dimensions in India and its...

...Ateeque Shaikh; Aradhana Gandhi Purpose – The purpose of this paper is to propose a model of small retailers’ new product acceptance criteria using a grounded theory approach in an emerging market, India. Design/methodology/approach – Empirical research on retailers’ new product acceptance...

... are interrelated concepts because the core of destination branding is to build a positive destination image that identifies and differentiates the destination by selecting a consistent brand element mix (Cai, 2002). Given its myriad topography, history, culture and traditions, India represents one...

..., an audit of parent brand trust is recommended. Further, this research opens up newer brand‐extension possibilities for brand managers contemplating brand‐extensions. Originality/value This research is a first‐of‐its‐kind from the Asian region (specifically, India) to measure brand‐extension feedback...

...). © Emerald Group Publishing Limited 2013 Hong Kong China Malaysia India Thailand Consumer behaviour Advertising Values Religion Social norms It has been inferred that the concept of advertising as a whole (rather than a particular advertisement) is disliked, which leads...

... by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in a metropolitan city, Kolkata, India. The questionnaire was used to collect data from seven department retail brands. The impact...

...Rahul Kumar Sett Purpose The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the most important consumer segments in India. Design/methodology/approach Items were...

... in the context of co‐operative dairies in India. So, this scale can be tested for co‐operative dairies of countries other than India. The scale can also be tested where outsourcing of logistics activities is done at operational level, other than co‐operative dairies. Practical implications The proposed scale...

... to harness the potential in growing consumerism in India. Design/methodology/approach A survey of 300 Indian consumers was conducted and the data were analysed using descriptive and simple regression techniques. Findings The study found that brand purchase in India varies across product categories...

... (convenience, use patterns, and status) on credit card use. Design/methodology/approach Data were collected through mall intercept technique in six metropolitan cities of India. A self‐administered questionnaire was distributed to customers visiting the malls. Findings Use and convenience emerged...

... researchers have modeled these variables in their consumer information search inquiry (Hu et al., 2007 ; Baye et al., 2006 ; Levin et al., 2000). India Emerging markets Consumer behaviour Information searches Prior product knowledge Motivation to search Value...

... Publishing Limited 2012 China Indonesia India Consumer behaviour Advertisements Television Young consumers Globalisation and the rise of technology have increased the availability of goods and services that can be moved with ease across geographical boundaries, probably more than...

...Nitin Gupta Purpose This paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy...