...Harry Mores; Amalia E. Maulana; Yosef Dedy Pradipto; Asnan Furinto Purpose This study investigates the symbolic, emotional and culturally embedded meanings of luxury lingerie consumption in Indonesia. It explores how intimate products are interpreted not through the lens of sexual display...

... value, satisfaction and trust also have been investigated in this study. Design/methodology/approach This research has carried out in West Sumatra Indonesia. The respondents of this study are Islamic bank customers from five areas in West Sumatra Indonesia. Data have been collected through Survey...

... a specific contextual contribution since it was conducted in a particularly religious society within the Asia Pacific region, namely Indonesia. Indonesia has been considered a highly religious society where 96% of the population claimed that belief in God was necessary to be moral and ethical (Iswara, 2020...

... engagement behaviors in Indonesia, a country with one of the largest social media populations. 27 03 2018 16 09 2018 14 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Indonesia Fashion Social media marketing Brand community...

... analysis of 10,752 social media posts was conducted from the official Facebook, Twitter, and Instagram accounts of 43 leading brands in Indonesia during a six-month period between July and December 2016. The data collected from each individual social media post generated by those brands were coded...

...Harriman Samuel Saragih Purpose This viewpoint paper is based on consultancy project in developing strategic marketing plan for building a professional recording studio in Bandung, Indonesia. Nonetheless, previous studies that scrutinize the key success factors in music recording studio industry...

... A case study of three large mining companies representing multinational, state-owned, and privately owned mining companies in Indonesia was employed. Semi-structured interviews were conducted with 37 key informants (three top executives and 34 members of PR units). Findings The Indonesian private...

... BORA in Indonesia, the world’s fourth most populous country and the largest laptop market in Southeast Asia. Indonesia Brand origin Brand origin recognition accuracy Foreign brands Laptop Local brands Nevertheless, several studies have highlighted that consumers have limited ability...

... the scope of fashion marketing research by validating the self-congruence theory within the context of Indonesian prestige brand market. Design/methodology/approach – The paper opted for a descriptive study involving 210 undergraduate students from a top-ranked university in Indonesia. Data were...

..., Malaysia, and Indonesia. Findings Statistical analysis of this study's empirical results confirms that for the three‐country sample of 720 respondents, this newly derived regional ethnocentrism construct is as relevant as the classic country‐based construct. The research concludes that regional use...

... Indonesia, and two different advertisements (one ethical, another unethical). Design/methodology/approach – The study uses survey methods and a highly structured questionnaire to collect data from respondents in four cultural groups. In total, 100 responses were received from each of these groups...

... Publishing Limited 2012 China Indonesia India Consumer behaviour Advertisements Television Young consumers Globalisation and the rise of technology have increased the availability of goods and services that can be moved with ease across geographical boundaries, probably more than...

... had previously purchased the products in question, namely colour television and who had travelled by international airlines. A total of 547 usable questionnaires were completed in face‐to‐face interviews in Indonesia. Conjoint analysis was employed to study the relative importance and part‐worth...

...Chanthika Pornpitakpan This experiment investigates the effect of cultural adaptation by American business people on their trustworthiness as perceived by Chinese Indonesians. The sample consists of 140 Indonesian professionals born and raised in Indonesia, who read one of the four stories...