Skip to Main Content
Keywords: Inertia
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1782–1800.
Published: 30 January 2024
... resistance as enabling factors and how switching cost, skepticism, habit and inertia contribute to user resistance as inhibiting factors. Additionally, multi-group analysis is employed to compare small and medium enterprises. Design/methodology/approach Purposive sampling technique was employed...

or Create an Account

Close Modal
Close Modal