... a more complete understanding of consumer roles can be leveraged to create sustainable loyalty. Design/methodology/approach This study comprised an examination of the tribe's social behaviour, membership roles and influence on individual consumption. The research was approached interpretively...

... to purchasing goods for personal consumption (Weidenbaum, 1996 ; Ackerman and Tellis, 2001). The price of a product or service is an important variable influencing their purchase decisions (Sternquist et al., 2004). Price consciousness makes consumers more sensitive to price differences...

...Nir Kshetri Purpose China has followed an unique transition from central planning to a market economy. The purpose of this paper is to examine how China's unique blend of capitalism and socialism has influenced Chinese firms’ market orientation. Design/methodology/approach Broadly speaking...