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Keywords: Information processing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 01 May 2026
... . Market stratification Market fragmentation Transitional economy Comparative research Brand preference Consumer culture Information processing Contemporary brand competition unfolds within nationally heterogeneous markets, making country-level generalizations insufficient for guiding...
Includes: Supplementary data
Journal Articles
The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 328–344.
Published: 26 May 2025
...Yi Cui; Xinyu Yao; Dan Zhao; Jie Li Purpose This study investigates factors influencing consumers’ switching intentions from traditional e-commerce to short video e-commerce, emphasizing differences in information processing. Design/methodology/approach Guided by the Push-Pull-Mooring...
