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Keywords: Initial trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1093–1111.
Published: 24 July 2025
... to whether these mechanisms actually build trust. In addition, the credibility of electronic word-of-mouth through online reviews and recommendations in shaping initial trust in CBEC platforms requires further exploration. Design/methodology/approach We developed an initial integration framework...
