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Keywords: Innovativeness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1145–1157.
Published: 13 September 2021
... and whimsicality. Widya Paramita can be contacted at: widyaparamita@ugm.ac.id 22 04 2021 02 07 2021 20 08 2021 27 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Insight Cuteness Creativity Innovativeness New product...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 922–943.
Published: 31 August 2021
... usefulness (PU) positively influence shopping satisfaction and CI. PU and innovativeness, positively affect shopping satisfaction and CI. The study also found support for the mediating effect of satisfaction between M-S-QUAL and PU with CI. Research limitations/implications This study contributes to TCT...
