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Keywords: Instant retail
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Journal Articles
Research on e-commerce platform’s instant retail strategy considering delivery timeliness under consumer channel preferences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3868–3887.
Published: 15 May 2025
... with local stores to offer instant retail services characterized by rapid online ordering, store-based fulfillment and delivery within hours. This paper aims to identify the optimal conditions for introducing instant retail and to develop balanced strategies that accommodate channel characteristics...
Includes: Supplementary data
