...Stephanie Kay Ann Cheah; Brian Low Purpose The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on institutional theory, this paper aims to explore how public policy marketing...

...Hongjoo Woo; Byoungho Jin Purpose – Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of environmental factors of companies’ country-of-origins on their marketing practices...

... of market orientation and institutional theory, and also provides relevant managerial implications for firms as to how to improve market-orientation degree. Marketing researchers have increasingly recognized the importance of institutional theory in explaining firm behavior, and argued that the pressures...