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Keywords: Interest rates
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Journal Articles
When do interest rates matter? Two methodological approaches to loyalty
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 46–64.
Published: 19 June 2019
...Huifeng Pan; Hong-Youl Ha Purpose Changes in consumers’ awareness of interest rates (deposits and loans) are important for making financial decisions, particularly in the banking industry. However, little is known about the effect of consumer awareness on customer orientation and loyalty...
