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Hong-Youl Ha
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Journal Articles
When do interest rates matter? Two methodological approaches to loyalty
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 46–64.
Published: 19 June 2019
Journal Articles
Four alternative models of online purchase behavior in the Asia‐Pacific Region: A lesson of gender difference from South Korea
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2009) 21 (2): 267–279.
Published: 27 March 2009
