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Keywords: International university branch campuses
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Journal Articles
Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 305–329.
Published: 10 April 2017
...VieMing Tan; Farzana Quoquab; Fauziah Sh. Ahmad; Jihad Mohammad Purpose The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology...
