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Keywords: Internet self-efficacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1060–1077.
Published: 16 September 2021
...Mahima Shukla; Vranda Jain; Richa Misra Purpose The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact...
