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Keywords: Interpersonal intimacy relations (IIRs)
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Journal Articles
Pin strategy: time to test our friendship!
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 3008–3023.
Published: 14 March 2025
...Yi Yu; Yanju Zhou Purpose Online social shopping is used by hundreds of millions of people every day. However, knowledge regarding its effects on behaviour, such as how interpersonal intimacy relations (IIRs) influence Pin decisions in Pinduoduo, called Temu in overseas markets, is limited...
