... Silva can be contacted at: pedrosilva@fe.uc.pt © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Risk perception Luxury Involvement Social value Risk-taking theory Luxury has historically influenced consumer behaviours...

..., and involvement in the relationship between consumer organic food attitudes and conative loyalty. The Theory of Planned Behavior (TPB) was used as underlying framework for modeling our conceptualized arguments. Design/methodology/approach A moderation and moderated mediation analysis was performed on a cross...

...Civilai Leckie; Abhishek Dwivedi; Lester Johnson Purpose This study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand engagement (SMBE), which subsequently influences consumer outcomes (i.e...

... messages for less-involved consumers in idle item recycling, whereas message framing shows no significant difference in more-involved consumers' intention. Study 2 suggested that perceived impact tends to increase less-involved consumers' recycling intention when the message is framed as loss. Study 3...

.... According to Brodie et al. (2011) , customer engagement is the psychological process, which involves customer emotional, cognitive and behavioral states. Shang et al. (2006) discussed the idea of consumer interaction and engagement in the context of online business communities where...

...Veeva Mathew; Sam Thomas Purpose The purpose of this paper is to investigate the role of product and customer dimensions in the contribution of brand experience to the formation of true brand loyalty. The dimensions included are brand credibility, affective commitment and involvement. Synthesising...

...Bahman Hamzelu; Ali Gohary; Salar Ghafoori Nia; Kambiz Heidarzadeh Hanzaee Purpose Customer reaction to failure is of essential importance and varies by level of involvement with products and services. Thus, the purpose of this paper is to use the FCB grid to examine effects of involvement...

... segments in South Africa for the first time; using a WRL-based (AIO) approach. The study demonstrated that market segmentation based on psychographic (lifestyle) behaviour is strengthened when supported by two additional segmentation methods, namely, socio-demographics and product involvement (purchasing...

...Johan Bruwer; Jieshan Huang Purpose The purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB (bring‐your‐own‐bottle) behaviour aspect. Design/methodology/approach Data...

...Shwu‐Ing Wu States that the level of consumer involvement in a product category is a major variable relevant to advertising strategy. Suggests product category is often segmented by the level of consumer involvement; however, consumers are rarely segmented. Points out that different involvement...