... on the knowledge–attitude–behavior (KAB) model or practice, this study aims to predict Chinese consumers' purchase intention of ethical fashion by employing and extending the theory of planned behavior (TPB). Design/methodology/approach The extended TPB model incorporates knowledge of ethical fashion and trust...

... structural equation modelling was employed for data analysis. Findings The results showed that knowledge and perceived usefulness (PU) had significantly positive relationships with attitude towards family takaful schemes. Perceived trust completely mediated the relationship between perceived religiosity...

...Abel Duarte Alonso; Nevil Alexander Purpose The purpose of this paper is to investigate the importance of feedback in developing and operationalising knowledge from the perspective of craft brewing operators. The study contributes to various literature streams, including marketing and craft...

...Ho Huy Tuu; Svein Ottar Olsen Purpose The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach This study uses a 2×2...