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Keywords: LGBTQ
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Journal Articles
Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1220–1238.
Published: 11 November 2020
... with regards to cause-related advertising. 01 03 2020 16 07 2020 12 09 2020 22 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Homosexual imagery LGBTQ Attitudes Skepticism Inferences of manipulative intent...
