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Journal Articles

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

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Isaac Cheah, Anwar Sadat Shimul, Brian 't Hart
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1230–1247.
https://doi.org/10.1108/APJML-05-2023-0459
Published: 27 November 2023
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Journal Articles

Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions

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Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac Cheah
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2251–2265.
https://doi.org/10.1108/APJML-07-2022-0596
Published: 03 February 2023
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Journal Articles

The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty

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Yang Sun, Wenmei Ding, Chen Weng, Isaac Cheah, Helen Huifen Cai
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1849–1863.
https://doi.org/10.1108/APJML-12-2020-0865
Published: 30 November 2021
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Journal Articles

Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy

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Isaac Cheah, Min Teah, Sean Lee, Zachary Davies
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1220–1238.
https://doi.org/10.1108/APJML-03-2020-0124
Published: 11 November 2020
View article titled, Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy
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Journal Articles

Factors influencing students' reactions to ethical dilemmas in advertising'

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Isaac Cheah, Anwar Sadat Shimul
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 689–711.
https://doi.org/10.1108/APJML-02-2020-0101
Published: 08 July 2020
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Journal Articles

Innovative research methodologies in marketing research

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Yang Sun, Isaac Cheah, Billy Sung, Eun-Ju Lee
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1001–1003.
https://doi.org/10.1108/APJML-07-2020-738
Published: 23 June 2020
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Journal Articles

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

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Min Teah, Michael Lwin, Isaac Cheah
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2014) 26 (5): 738–760.
https://doi.org/10.1108/APJML-09-2014-0141
Published: 04 November 2014
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