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Journal Articles

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Yang Sun, Wenmei Ding, Xuhui Wang, Xiaoxue Ren, Mustika Sufiati Purwanegara

Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3427–3445.

https://doi.org/10.1108/APJML-07-2023-0624

Published: 05 August 2024

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Journal Articles

The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty

Yang Sun, Wenmei Ding, Chen Weng, Isaac Cheah, Helen Huifen Cai

Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1849–1863.

https://doi.org/10.1108/APJML-12-2020-0865

Published: 30 November 2021

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