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Anwar Sadat Shimul
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Journal Articles
Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1230–1247.
Published: 27 November 2023
Journal Articles
Factors influencing students' reactions to ethical dilemmas in advertising'
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 689–711.
Published: 08 July 2020
Journal Articles
SMS advertising the Hallyu way: drivers, acceptance and intention to receive
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2016) 28 (2)
Published: 11 April 2016
