... Franchising Learning organizations Multiple unit franchising refers to an organisational arrangement in which franchisors grant franchisees the right to own and operate more than one unit in the same franchise system (Lowell, 1991). Although recent studies have indicated the popularity...

... and activities (McDaniel and Rylander, 1993). However, firms which have not involved key environmental stakeholders or which have not adopted a learning- organisation approach to business (e.g. risk taking and outward looking), will find that adopting a green mindset is difficult. Marketers have been quick...