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Keywords: Loyalty programme
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Journal Articles
Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2122–2144.
Published: 04 January 2023
... for prosocial relationship marketing programmes. Reward type Loyalty programme E-commerce Participation intention Perceived value Point leaderboard Yi Yu is the corresponding author and can be contacted at: 358542900@qq.com 18 03 2022 21 07 2022 18 12 2022 19 12 2022...
