... to the market segmentation literature and has several implications for food policy and practice. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Market segmentation Food waste Sustainable lifestyles Market segmentation refers to a process...

...Junbin Wang; Xiaojun Fan Purpose The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition. Design/methodology/approach It differs from previous empirical studies by primarily focusing...

... examine this issue by using conjoint analysis to estimate the trade-offs using a sample of Australian consumers. The authors use cluster analysis to form market segments in the three product categories examined. Findings The segments demonstrate that there are groups of customers who are quite willing...

... statistical techniques were used for analyzing the data and identifying market segments. Findings The key market segmentation variables that significantly characterize the Australian organic food consumer market include age, income, education, metro/city-vs-rural/region, purchase frequency, weekly...

... the research was grounded in the consumers’ wine expertise levels and largely from as sensory perspective. Although research elsewhere has brought some salient factors and differences to light based on socio-demographics, market segmentation, sensory preferences and so forth (Atkin et al., 2007...

...Johan Bruwer; Brigitte Roediger; Frikkie Herbst Purpose The purpose of this paper is to illustrate the use of a domain-specific research instrument (the wine-related lifestyle (WRL)) to determine the different lifestyle-related wine market segments in a country and compare the findings cross...

... Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target. This is owing to the increasing purchasing power of youth...

... previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions. The following section reports basic descriptive analysis...

...Matti J. Haverila Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences...

... of behavior than chronological age. Japan Market segmentation Marketing strategy Personal health Older consumers Cognition This work segments the college‐educated Japanese senior population (those 55 years of age and older) using cognitive age in lieu of chronological age. It thus addresses...

... in on-line marketing. This study begins with an identification of the benefit needs for on-line marketing using Internet user concerns. An empirical study of on-line marketing segmentation using the benefits sought is then provided. Implications for on-line retailers are then discussed with strategy...

... a comparison of brand loyalty. Indicates that market segmentation and marketing mix should be developed simultaneously and claims that this paper provides a method for doing that. © MCB UP Limited 1998 Market segmentation Marketing mix Taiwan Tea A Proposed Method for the Development...