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Keywords: Market uncertainty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1023–1037.
Published: 08 October 2019
...Honglei Liu; Sang Jin Kim; Huanzhang Wang; Kyung Hoon Kim Purpose The purpose of this paper is to understand how market uncertainty affects sustainability management for long-term survival and growth. Design/methodology/approach Structural equation modeling is applied to evaluate the research...
