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Keywords: Marketing in developing countries
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 1015–1030.
Published: 14 November 2016
... marketing Sustainability Education Marketing in developing countries Business education Marketing competitiveness Higher education in Thailand is a growing concern for many investors and global economic developers. As global markets increase, the concern is to ensure that future generations...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 525–546.
Published: 13 June 2016
... can be contacted at: i_made_sukresna@yahoo.com © Emerald Group Publishing Limited 2016 Channel relationships Structural equation modelling Marketing channels Marketing in developing countries Indonesian business culture is dominated by Eastern business culture (Munandar, 2003...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 579–601.
Published: 02 September 2014
... Consumer perception Market segmentation Financial services marketing Marketing in developing countries In the past few decades, various types of service providers have realised that the youth segment is attractive for them to target. This is owing to the increasing purchasing power of youth...
