Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Marketing performance
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 2990–3007.
Published: 14 March 2025
...Xue Lei; Xueguo Xu; Hetong Yuan Purpose This study aims to investigate the impact of chief marketing officers (CMOs) on firm marketing performance in the Chinese context. Drawing on upper echelons theory, it specifically examines how CMOs influence marketing outcomes through multiple mechanisms...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 573–593.
Published: 06 September 2024
... 2024 11 06 2024 12 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing performance Social platform service Social platform type Sustainable competitive advantage Sustainable value co-creation Social platforms...
