... profitability, which manufacturers can incorporate into their products even in a competitive environment. RQ4. What is the impact of the product attributes’ varying to the manufacturers’ co-production strategy? Market segmentation Marketing theory Co-production, which is defined...

... of the integral product when compared with that under a decentralized supply chain. What is more, different product architectures endow the producer with different production flexibility levels, which cannot be revealed by the traditional research methodology. Marketing theory Pricing Product management...

... Marketing theory Within academia, there has been extensive interest in examining the publishing performance of individuals (Seggie and Griffith, 2009) and institutions (Bakir et al., 2000 ; Spake and Harmon, 1998). These works have explored performance around the world, or within regions...

... Marketing theory National cultures Selling ...

... not enjoy the same status as those in law and accountancy, concluding that to convince others of the profession’s worth, the whole basis may need renovation. Marketing theory Professions © MCB UP Limited 1999 Marketing Meta-narrative and Its Tenets: At Odds With Marketing s Realities? Michael...