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Keywords: Memorable tourism experience
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Journal Articles
How do memorable tourism experiences affect tourist word-of-mouth? The lens from museum tourism
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 426–440.
Published: 23 June 2025
...Feifei Lin; C. Michael Hall; Naipeng Bu; Chris Zhen Gan Zhu; Xingwang Jiao Purpose This study selected the Zhou Enlai Memorial Hall, a national Museum of China, as the research context to explore relationships among memorable tourism experience (MTE), nostalgia, celebrity attachment, cultural...
