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Keywords: Multilayer analytics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1447–1464.
Published: 31 October 2024
... infrastructure (SSI), multilayer analytics (MA), secure monetisation (SM) and convenient navigability (CN), while message-based factors include content diversification (CD), interactive elements (IE) and content localisation (CL). The study further investigates the impact of CE on brand advocacy (BA). Design...
