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Keywords: NFT
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2129–2144.
Published: 12 September 2025
...Yuchen Zhao; Yihong Zhan; Ting Long Purpose Many tourism organizations are exploring non-fungible tokens (NFTs) for destination branding amid the metaverse and transformative technologies. However, limited literature explores the specific influence mechanisms of NFTs on tourism marketing...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 210–235.
Published: 02 October 2024
... Emerald Publishing Limited Licensed re-use rights only Metaverse NFT Fashion industry Fashion brand Digital fashion The digital revolution, epitomized by the rise of the Metaverse and non-fungible tokens (NFTs), is reshaping the fashion industry, presenting unprecedented marketing...
